NEW YORK FASHION WEEK
New York Fashion Week is one of the
four major fashion events of the world along with New York, Paris and London fashion week, held in February and September of each
year. It is a semi-annual series of events (generally lasting 7–9 days) when
international fashion collections are
shown to buyers, the press and the general public.
Although there are currently four major (New York, Paris,
London, and Milan) and dozens of minor Fashion Weeks, the one in New York City
was the very first. In 1943, the world was at war, which made international
travel almost impossible. Fashion editors in New York weren’t able to make it
to Paris to see the latest couture collections.
It encouraged an enterprising publicist named Eleanor Lambert
to come up with a solution. She scheduled something dubbed Press Week, where
local designers could show off their work to editors and buyers. The week was a
hit, and, as a result, journalists started taking American designers more
seriously and featuring them in more fashion editorials.
After the first Press Week, designers continued showing
their collections during a pre-scheduled week in the fall. At first, the shows
were held in venues all over the city, including private apartments. But when
the apartment hosting Michael Kors’ fall 1991 collection had a structural
accident, the organizers started thinking it might make more sense to have all
the designers show at one central location.
In 1993, the first Bryant Park tents went up. 1993 was
also the first year that Fashion Week was called Fashion Week. After an
intensive round of outreach to designers, New York’s “fashion week” (then called
“7th on Sixth”), was born.
Six years later, NYFW found a major sponsor in
Mercedes-Benz and officially became Mercedes-Benz Fashion Week. While the new
sponsorship meant security and cash flow for Fashion Week, it also resulted in
the eventual move from Bryant Park to Lincoln Centre.
In 2001, “7th on Sixth” was sold to IMG, and in 2004, Olympus became title sponsor, and the events were known as “Olympus Fashion Week.” In 2007, Mercedes-Benz became title sponsor, and the events became known as “Mercedes-Benz Fashion Week.”
In 2001, “7th on Sixth” was sold to IMG, and in 2004, Olympus became title sponsor, and the events were known as “Olympus Fashion Week.” In 2007, Mercedes-Benz became title sponsor, and the events became known as “Mercedes-Benz Fashion Week.”
The latest 2015 fashion week had highlighted many new
trends.
Calvin Klein gets nostalgic: The slinky, silky frocks at Calvin Klein
Collection’s SS16 harked back to his nineties collection of waifish dresses
formerly modelled by Kate Moss.
Ralph Lauren's Riviera outing:
There was much to pique Lauren’s customers’ enthusiasm in this
coastal-themed outing, complete with French bistrot soundtrack
Proenza Schouler goes bananas: We were looking at bananas, things that peel away from
the body,” said Lazaro Hernandez and Jack McCollough backstage after the
SS16 show. The fruity theme manifested itself in cold-shoulder tops, cut-away
dress detailing and flyway ribbons.
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