Fashion being the most dynamic field in the world, understanding fashion trends forecast is one of the most arduous and calculative work for all. Each season, the design and merchandising departments worldwide are waiting what’s in trend for coming seasons. Gone are the days when we use to see fashion in movies and few magazines. It’s a digital world, and fashion and trends are online on smart phones, tablets, laptops and many more digital devices. Online fashion is one of the most strategic challenges faced by the fashion designers and fashion retailers. Digital media provides consumer with instant information, latest trends, product comparison and purchase.

Fashion industry is an international and highly globalized industry though it was earlier developed in Europe and America. Clothes are designed in one country, manufactured in another and sold in worldwide. Now fashion is not only about big labels and wearing expensive outfits. You can look great in formals or street style as well.